Agenda | CreatorIQ Connect Europe 2025

View Session Description
As creator marketing goes global, Europe has become the model for global creator marketing maturity. With headquarters, centers of excellence, and emerging leaders of the world’s most creator-invested sectors — including fashion, beauty, luxury, retail, and CPG — the region is defining what the future of creator marketing looks like, in strategy, innovation, and operational scale. As brands navigate rising economic uncertainty, Europe’s creator-first mindset offers a proven path forward: delivering trust, efficiency, and impact when it matters most. Hear from Chris Harrington, CEO of CreatorIQ, on the ingredients behind Europe’s success, the limiting factors we’re removing together, and how creator marketing will help your business thrive in any climate.

View Session Description
In global, multi-brand organizations, marketing success isn’t just about big ideas—it’s about doing what works, and proving it. That’s where Centers of Excellence (CoEs) come in.

In this session, leaders from BEIERSDORF, home to some of the world’s most iconic skincare brands, share how their marketing CoEs are driving agility, consistency, and innovation across teams, markets, and channels. From creator marketing governance to performance frameworks, you’ll hear how their centralised approach is powering smarter, faster, and more effective creator marketing at global scale.

Join Hassan Daoud, Global Head of Social Media & Influencers, and Antoine Héry, Chief of Staff to the Chief Digital Officer, in conversation with CreatorIQ CMO Brit Starr, as they unpack:
How CoEs align global vision with local execution
What systems and structures support long-term creator success
Build unified measurement frameworks across diverse markets
The role of cross-functional collaboration in driving measurable business impact

If you’re building for scale—or trying to—this is the blueprint you’ve been waiting for.

View Session Description
Creators aren’t just following culture—they’re shaping it. From setting trends to driving social movements, they define what’s cool and relevant, with a keen sense for what resonates with their audiences. In this session, experts explore the trends that are currently taking social media by storm, before sharing their predictions for what’s coming up next. Learn how creator partnerships can help your brand anticipate and participate in these trends to stay ahead of the curve, all while striking the perfect balance between relevance and authenticity.

View Session Description
In a crowded marketplace, indie brands are making waves by embracing bold, creator-driven strategies. With agility, creativity, and authenticity as their superpowers, these up-and-coming brands are leveraging creators to cut through the noise, carve out unique niches, and connect with passionate audiences. This session explores how indie brands maximise ROI with limited budgets, move quickly to outsize impact, and build powerful communities through meaningful partnerships with brand-aligned creators. Discover how authentic storytelling, flexibility, and innovation set these brands apart from larger competitors—and what big brands can learn from their approach.

View Session Description
Agencies sit at the intersection of brands, creators, and culture—shaping strategies, driving innovation, and helping clients navigate an increasingly complex marketing landscape. In this session, leaders from McCann, Publicis, and Dentsu unpack the important roles agencies play in helping their clients meet the moment with creators—like identifying the right partners, crafting meaningful stories and campaigns, and measuring success and business impact—all while staying ahead of industry shifts.

View Session Description
When markets shift fast—from economic swings to new tariffs—brands can’t just react; they need to move decisively. With fresh consumer research and regulatory insights, this fireside chat offers a pulse check on how macro forces are reshaping buying behaviors and increasing corporate scrutiny—and how brands must adapt. Leave equipped with the insights and tools to navigate uncertainty, clear internal barriers, and drive smarter strategies in a fast-changing world.

FirstName LastName

Job Title, CompanyName

View Session Description
This session explores why Snapchat is a unique platform for brands and creators to connect authentically with Gen Z. With 453M+ daily active users, Snapchat fosters real engagement, especially among 13-34-year-olds. It’s a space where users feel comfortable, engaged, and deeply connected to their communities.
How to Activate – Success on Snapchat comes from acting like a Snapchatter—engaging frequently, tapping into community passions, and embracing authenticity, as you will hear from our guest Snap Star Creator.

View Session Description
Legacy brands have decades of brand equity—but staying relevant today means constantly evolving. In this session, moderated by CreatorIQ, leaders from NARS, EssilorLuxottica, and PVH (Tommy Hilfiger and Calvin Klein) share how they’re modernising their marketing while staying true to what made them iconic. From creator partnerships to cultural moments, hear how these established brands are embracing new platforms, audiences, and storytelling methods to keep their edge in a fast-moving industry—without losing sight of their roots.

View Session Description
Let’s face it: everyone loves beauty. But what beauty means in, say, Dubai may be very different from what it means in Dublin—and for brands operating across EMEA, understanding these cultural nuances is key to building relevance and connection with consumers. In this session, moderated by CEW’s Sallie Berkerey, leaders from top beauty brands share how they’re leveraging creators to accelerate go-to-market strategies and craft campaigns that resonate with local audiences. You'll also hear how beauty brands maintain their distinct identity within larger parent companies, and how those highly-matrixed corporations effectively share insights across brands and markets to stay aligned, agile, and impactful.

Fintan Gillespie

US Revenue Partnerships, Snap

View Session Description
AI has the power to revolutionise creator marketing—but the key to success lies in using it to enhance, not replace, the human connections at the core of successful creator partnerships. In this session, industry experts share actionable strategies for integrating AI into workflows to give you more time to focus on what really matters: building relationships. Learn how to balance automation and human creativity to streamline processes, supercharge decision-making, and scale campaigns efficiently—while keeping authentic relationships at the heart of your strategies.

View Session Description
Streaming and social platforms have redefined the way audiences engage with content by placing creators at the heart of media and entertainment. How are studios, networks, and brands adapting to this shift? Join leaders from Paramount Global and Amazon Studios as they explore how creator-driven marketing is shaping fan communities, driving content discovery, and redefining entertainment in the digital age. From leveraging creators as tastemakers and distributors to using social listening for real-time insights, this session uncovers the strategies keeping media and entertainment brands ahead of the curve.

View Session Description
Marianna Hewitt is a pioneer in the creator economy and of the original influencers, starting in 2012 sharing beauty content through her YouTube and social media channels. Since then, her life has been a creative and entrepreneurial whirlwind. She transformed her online presence into a thriving empire, co-founding Summer Fridays, which has since become one of the most successful and fastest-growing beauty brands and recently secured a significant growth investment from TSG Consumer Partners. She also serves as Creative Director of Revolve’s in-house label L’Academie, and hosts her podcast, Life with Marianna. In this fireside chat, Marianna will share her perspective on the evolution of creator marketing, how her life as a creator has influenced her approach to business and life, how Summer Fridays has become a leading brand, and what she sees next for herself and the creator economy.

View Session Description
Join REFY Co-founder Jess Hunt in conversation with CreatorIQ’s Reiss Akhtar for an inside look at the evolution of one of beauty’s most buzzed-about brands. From her roots as a creator to her role building a community-first business, Jess shares how personal experience has shaped REFY’s approach to influencer strategy, product development, and brand loyalty—and what it really takes to nurture meaningful, long-term creator partnerships in today’s social-first landscape.

Guided, small-group discussions led by our CreatorIQ team that explore real-world challenges and work through solutions with experts and peers